Best in Brand Advocacy: The Playbook behind Beekman 1802's Award-Winning Community

Beekman 1802 hasn’t spent a dollar on paid promotion, yet Kindness Krew applications keep rolling in.

Kindness Krew advocates, known as “Neighbors,” aren’t just creators. They’re the heart of the brand. From nearly 100 showing up for a Times Square launch with Hershey to starring in Ulta campaigns, they engage, advocate, and lead with kindness at the core.

Get an inside look at how Beekman 1802 built and scaled the 5X award-winning advocacy program that drove 40% of the brand’s EMV within just 6 months of launch.

Hear from Jenny Borland, the marketing lead who built Kindness Krew from the ground up, and learn how to:

• Design an advocacy model that aligns with brand values
• Recruit, activate, and retain high-performing advocates
• Create brand challenges that mobilize your advocates to act
• Scale content creation and loyalty without adding paid spend

Whether you're starting from scratch or scaling what’s already working, this session breaks down real strategies from a brand that’s writing the playbook on turning customer love into unstoppable growth.